Charlie Kroll – Medium

Charlie Kroll

A Modern Go-To-Market Primer for SaaS Startups

In working with and advising many startups over the years, a common theme is knowing when it’s time to proactively scale up growth, and…

7 min readDec 30, 2020

--

A Modern Go-To-Market Primer for SaaS Startups

--

Charlie Kroll

Wanted: Head of Marketing

Our little startup grew from 3 to 5 this week as we landed our CTO and Lead Designer, both of whom I’ll brag about in a separate post (but…

1 min readMar 5, 2015

--

--

Charlie Kroll

Come Work With Me

I’m looking for a CTO or lead developer to join in building a NYC-based startup I’m cofounding with a killer team. It’s an awesome…

1 min readJan 30, 2015

--

1

--

1

Charlie Kroll

Crossing the Founder Chasm

In 1991, Geoffrey Moore (@geoffreyamoore) published the classic book Crossing The Chasm which provided a hugely insightful framework for…

5 min readOct 30, 2014

--

--

Charlie Kroll

The #1 mistake in early stage pitches

I’ve been spending a lot of time with startups recently and have found myself in similar conversations much of the time. Most early stage…

2 min readOct 10, 2014

--

--

Charlie Kroll

Coming full circle

For years I kept a blog. I would write about personal stuff, business stuff, whatever was on my mind. Then Twitter came along and took all…

1 min readOct 4, 2014

--

--

Charlie Kroll

Charlie Kroll

Founder, operator, and lifelong learner. Formerly 2x founder (Andera, Ellevest), EIR (Bessemer Ventures), and COO (Lithic). Thinking about what's next.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams